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A hardware that stores and protects a body’s technological essential information – the Hard Drive collection compresses Marine Serre’s ethos. The core materials and savoir-faire of the House are disclosed through an exhibition that pushes fashion boundaries, questions outdated automatisms and puts human action at the center of transformation.

Campaign
  • Set design & production (show & exhibition)Avoir
  • StylingBenoit Bethume
  • Installations second floorKristin Lambert
  • CastingWilliam Lhoest
  • Make-upJaneen Witherspoon with the support of Shiseido
  • HairAli Pirzadeh
  • MusicSevdaliza
  • LocationLafayette Anticipations
  • Show sound design & exhibition soundtrackPierre Rousseau
  • Graphic designBasile Fournier
  • Web ExperienceTristan Bagot
  • PartnershipLafayette Anticipations, Dr. Martens, Evian, Hans Boodt, On-Running, Shiseido & Vuarnet
  • Thanks toLafayette Anticipations, Rebecca Lamarche-Vadel , Dcloset, Anne Françoise Moyson, Hanne LippardAnn Lippart, MS TEAM
  • ModelsSevdaliza, Tommy Cash, Lyra Pramuk, Juliet Merie, Mouhammeth N'Diaye,Kirsten Pieters, Kim Peers, Nina Granic, Rouguy Faye, Adina Fohlin,